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 Recorded Webinar: Misleading or Deceptive Conduct – Key Considerations when Branding Your Products

Date: Tuesday 15th December 2020
Duration: 1 Hour

A good media campaign can often make or break a product. However, your brand selection, product labelling and advertising come with considerable risks. This session will arm commercial lawyers with the tools to guide their clients through the key issues, including:

  • False, misleading or deceptive claims in labels, trade marks and branding – how do the risks arise?
  • Spotlight on credence or origin claims
  • Claiming a product is Australian made
  • Pictures on labels – when are they misleading?
  • Consequences of breach – what are you on the hook for?
  • Case studies
Recorded Webinars,Commercial Law,Recorded Webinar: Misleading or Deceptive Conduct – Key Considerations when Branding Your Products

Allison McLeod, Partner, HWL Ebsworth, Melbourne

Allison provides advice and assistance to clients in relation to trade and distribution law, intellectual property law and competition and consumer law.

Allison has a particular interest in franchising and has extensive experience advising franchisor clients – from providing advice about Australian market entry and the establishment of franchise networks in Australia, through to acting on sales/acquisitions and advising on dispute resolution. Allison’s experience includes advising on, and assisting clients with, international expansion.

Allison also regularly advises on competition and consumer law issues. Her experience includes reviewing contracts in the context of the Competition and Consumer Act 2010 (Cth); assisting clients in dealings with the Australian Competition and Consumer Commission; conducting competition and consumer law training; and considering and advising on supply and pricing issues.

In addition Allison has broad commercial experience. She assists clients on matters such as intellectual property protection; implementing structural changes; reviewing and drafting contracts; and acting on private M&A transactions.


This webinar is suitable for lawyers practising in business law – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

CPD:  1 CPD unit/point - substantive law.

If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]

© Television Education Network Pty Ltd 2021

Product Code: ZBQDEC20
 Price:  $198.00 (Inclusive of GST)
© 2021 Television Education Network Pty Ltd. All rights reserved. The program for this webinar is copyright and may not be reproduced in any form without the prior written consent of the copyright owner.