The viability and value of charities and NFPs lies very much in their public standing and good reputation, and in the face of increasing competition for both government and private support, organisations need to effectively manage the promotion and protection of their standing in the community. Moving to an on-line presence has added significant risk to brand management, and this session will explore the steps your organisation should be taking to manage the common risks of social media presence, including:

• The decision to use social media - what the Board and senior management need to know and plan for

• Controlling your social media presence - delegating authority and management within the organisation
• Signing up - what to look for in contracts and arrangements with social media providers:

• control over your page
• ability to monitor and block unwanted activity and comments
• prohibited conduct and other restrictive terms and conditions

• What should be in your social media policy?
  • managing “fake news” or customer posts and other reputational harms - what actions are available?
• Protecting intellectual property - trademarks and copyright basics explained
• Managing privacy and confidentiality online

Veronica is a Director in KPMG Law and has joined KPMG from a top tier Australian law firm where she was special counsel in its insurance, media & corporate risk team and lead its national privacy team. She is admitted as a solicitor in both Australia and England & Wales.

Veronica is highly experienced in advising government and private sector clients on complex and sensitive legal issues and risks relating to privacy, data, digital content and technology, media & communications laws.

She provides pragmatic and commercial risk based legal advice to help clients to protect their data, innovate and respond to and manage data breaches. Her work include use of surveillance devices and drones, big data projects, the application of GDPR, credit reporting, marketing campaigns, research projects and clinical trials, managing social media risks and cross border data flows.

This webinar is suitable for executives working for not for profits and charities – Australia wide. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge.

This webinar has been designed to run for 1 hour, however, webinar lengths can vary depending on the level of questions and discussion.